Entice Your Key Clients and Prospects
It's up
to you to get your clients out to the show. Use your present database
to create a list of clients and prospects that you can invite to your
booth. Contact the show management to see if they can get you a list of
pre-registered attendees. Plan a direct mail campaign to encouragge
your clients and prospects to come to your booth. The mailing must
indicate the dates, times and location of the show and the booth
number. You should also include interesting new products or programs
that you plan to launch at the show.
