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Compass Marketing
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Resources and Tips
 
How to Know What Fonts To Use
on Promotional Items


Small Type

When it comes time to print on some promotional items, space is a luxury. And if you need to put your website URL on the item the real estate available can be very limited.

Printing on pens and smaller items requires narrow, yet legible fonts. Sometimes referred to as "lawyer fonts", you need a font that is readable in small size. The light-weight face is the best choice and a sans-serif face is also a good choice.

Good examples are:
 


Attract Attention

Make it bold, brassy... BIG!

On a T-shirt, a sign or a header on a web page, you want to get noticed. A font that stands out is the order of the day.

Try:




And maybe put into bold... but beware of the text being too massive that you can no longer read it with ease.

Just the Fax

Fax machines can now render better quality and some are integrated into the multi usage printer, yet, some businesses are still using some old workhorse machines. Just to be on the safe side "fax appropriate" fonts can make the difference between being read and understood or just ignored... maybe even trashed.

Fonts to use might be:
 


These tips are excellent guide lines for anyone who is not experienced with font selection. However, if they are obvious, just take them as a reminder that you have the right tools to do the right job.


Our consultants will help you choose the right item for your promotional needs.



With more than ten years experience, Concord offers a vast range of items and the expertise to help you choose the perfect product for your special event. Contact us today!


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